Acrodex and eCoast Team Up for High ROI Appointment Setting Effort to Canadian IT Prospects

With 600 employees and seven offices across Canada, Acrodex is widely known as an elite provider of strategic IT services that can play on a national scale. With a well-earned reputation, Acrodex is focused on large-enterprise and mid-tier organizations, where the Company delivers service in multiple categories, including technology provisioning, enterprise software licensing, managed operations, IT infrastructure, network solutions, web application development, and project management.

“We really excel at managed services and outsourced IT,” explained Ariel del Rosario, Acrodex’s marketing specialist. “For example, we are very prominent in IT services for the public sector and higher education. To serve these sectors, we often embed dozens of IT support staffers right on site with the clients, in addition to our in-house customer support teams.”

Acrodex has offices in Edmonton, Vancouver, Calgary, Fort McMurray, Winnipeg, Regina, and Toronto, and the Company recently chose a US-based firm, eCoast, for a sales and appointment-setting campaign

Based in New Hampshire, eCoast is an outsourced sales and channel-marketing agency focused on executing highly customized programs that result in increased revenue and outreach for high-tech industries. Since 2000, eCoast has provided a wide range of IT companies with highly-trained, executive-class telemarketers. The eCoast callers vet leads and book face-to-face appointments, while supplying the lead data directly to the clients. Acrodex chose eCoast because of its reputation as a preferred vendor with one of Acrodex’s own vendor partners.

“We looked over eCoast’s capabilities and their track record, and we created a campaign with their team. We started in November 2010, and the results have been nothing short of fantastic,” explained del Rosario.

“The campaign so far has been a real success. That said, with enterprise IT sales like those typical for Acrodex, you need to understand that a prospect may be actively reviewing our technology for a year, or even more than a year,” explained del Rosario. “So, we feel as though the campaign is still ongoing, with good future prospects from our recent technology demonstrations. Plus, we are still engaged in outbound calling. The entire effort has been an unqualified success.”

It’s About ROI

For any appointment-setting campaign, no matter how many appointments are set or how much product is sold, the justification for outsourcing appointment setting must be subject to return on investment analysis.

“As for our ROI,” del Rosario added, “you have to calculate it by first considering the hard costs – and we have already more than justified that expense with eCoast. But you also have to look at the cost avoidance that outsourcing this activity brings to Acrodex. Telemarketing is a specialized skill, one that can be performed most efficiently when done by qualified experts. All in all, we’ve seen a strong ROI by any measure, and we expect to see that ROI get even stronger in the months to come, with current pipeline and new leads generated.”

About Acrodex

For over 25 years, Acrodex has been a leading provider of strategic IT services for Canadian business. Today, the company is one of Canada’s largest IT solution providers, and provides a full suite of IT services including: IT Architecture and Design, hardware provisioning, software licensing, network & server infrastructure, managed infrastructure support, application development and project management.

Acrodex customers include leading enterprise and medium sized organizations across the country, in such industry segments as the public sector, energy, healthcare, education, and oil and gas. The Acrodex team is comprised of over 600 dedicated IT professionals located in Edmonton, Calgary, Fort McMurray, Toronto, Winnipeg, Regina and Vancouver. Learn more: www.acrodex.com.