Outsourced Marketing Solutions: Blogging Services

A blog features an ongoing commentary on a particular subject or range of subjects. Blogging, just one of eCoast’s proven channel marketing services, is a smart B2B marketing tool that allows you to engage and communicate with prospects, drive traffic to your website on a regular basis and demonstrate your company’s expertise on a topic (or topics) relevant to your business or industry.

Lucas Blog

Fun fact: Businesses that blog average 55% more website visitors than those that don't.

Your Blog Can Help You:

  • Showcase company news

  • Establish yourself as a thought leader by providing insightful content

  • Start a dialogue on the latest industry news or trends

  • Build powerful customer relationships

  • Increase brand loyalty

The Key Is To:

  • Develop a blog that’s interesting, compelling and timely

  • Offer a fresh perspective on relevant issues

  • Feature short content with incisive language, providing a snapshot of the issue, without diving too deep

  • Provide a quick overview that readers can absorb easily and quickly – that isn’t too time-intensive

Ideal blog

Another benefit to blogging as a VAR marketing tool is the interactive element, which invites comments from readers and is a great way to gather feedback from key constituencies, invite dialogue between your community of readers and keep visitors engaged about the topic at hand. Lively discussions are interesting for the readers, which keeps them coming back.

eCoast can help you get started!

eCoast’s Blog Management Campaign:

eCoast will engage with you to create and design your blog based on best practices and SEO.

Campaign Components:

  • Blog domain name registration
  • Installation of blog software, add-ons, & plug-ins
  • Custom blog design reflecting your company’s brand
  • Development of an editorial calendar
  • Training on blogging techniques and best practices
  • Monitoring & measuring of your blog’s success with Google Analytics software

eCoast will build you a professional, effective blog that your internal team can update and maintain. Or, if you prefer, our professional writers and bloggers can manage the blog writing and post new entries on a regular basis. Either way, your blog will be a tool to help showcase your company’s news and reinforce your position as thought-leaders in the community.

Blog Set Up Only:

  • Includes all campaign components   

Blog Ghost Writing:

  • Four Blog articles
  • Creating compelling content based around your unique ideas

Deluxe Blog Package

  • Includes all campaign components

  • Five Blog articles   

Contact eCoast today to get started with blogging services and  to learn about our full range of outsourced marketing solutions.