Channel Marketing Programs Designed For Demand Creation

Channel Demand Jumpstart: Easy to start, easy to run, easy to justify repeating

Channel Demand Jumpstart programs are simple, ready-to-implement individual co-branded demand creation campaigns that can be rolled out in a few weeks. Just one of our channel marketing services, our proven, affordable pipeline building solutions are easy to implement, quantify, and can eventually scale across your channel network.

"eCoast made the process easy and painless. From the mailer to the prospect list to the portal — I have to ask, ’why would any partner NOT want to do this program?’ The information in the portal was easy to follow. These leads were professionally handled and the level of detail is a model I’d like to see from my own sales team. Excellent qualification! You can’t sign me up fast enough for the next program! This is now part of our quarterly demand generation activities — Ken McKinnon, WMAS" more

With every channel marketing program, eCoast provides lead and appointment quality assurances. Pricing is fixed per partner and pre-established depending on solution, target market, target contacts and MDF allocation. In many cases, eCoast serves as a marketing guide for the SMB channel partner from initial campaign development to campaign execution and management. eCoast’s program managers’ assist the partner in all aspects of campaign design, execution, and tracking.

Customized Campaigns

eCoast can put together one campaign with four different categories, rolled out to 10 or fewer partners, including:

  • Predefined potential deal valuation/ROI measurement
  • Partner onboarding by enabling partners to order campaign through a custom portal that presents marketing plays (program roll-out)
  • eCoast creates program collateral for partners and manages MDF funding
  • eCoast program managers work directly with up to 10 partners to execute campaigns
  • Pipeline reporting goes back to you, with deal value estimation/ROI tracking
  • Timeframe is 4-6 weeks

Marketing Campaign Packages for Channel Partner

Campaign
Type		 Prospect
List		 Co-branded Email
or Direct Mail		 Outbound
Telemarketing		 Example
Deliverables		 Campaign
Timeframe
Lead Generation X Optional X 2 Leads 20 Days
Appointment Setting X   X 4 Appointments 20 Days
Multi-touch Campaign X X X 4 Appointments & 6 B/C Leads 30 Days

 

Contact us today about a Channel Demand Jumpstart, or to learn more about our other demand generation strategies.