Channel Demand Builder

Channel Demand Builder: Sales-Savvy, Partner-Friendly, and Performance-Based.

Channel Demand Builder is a channel-focused, demand creation program that allows manufacturers to choose their own marketing mix based on their partner’s skill-sets. If a channel partner is very sales focused, setting appointments may be the sole focus on the campaign. On the other hand, if a channel partner is starting to build an integrated channel marketing program that uses a combination of email, landing pages, direct mail and telemarketing may be more suited.

eCoast approach is not “one-size fits all.” We understand each of our clients is somewhat unique and we use best practices to design marketing campaigns that focus on our client’s strengths.

Channel Demand Builder is a custom, multi-touch channel sales program based on B2B appointment setting that is introduced by eCoast to the partners you want to target.

“GCA Technologies has run many appointment generation campaigns in the past year. eCoast stands out as one of the best in many regards. Our Program Manager, April Bedell, was very helpful on the weekly conference calls and helped us understand the program and how it was being run. The meeting information sheets provided gave our sales representatives some great background information before starting a call. Overall, our experience with eCoast was very positive and we would consider working with them again.” — GCA Technologies

Pricing is based on performance, the number of partners and/or the target number of leads, as well as the amount of MDF funding.

 

High Touch Services for Partners

eCoast not only on-boards your partners, we provide the responsive, high-touch services throughout the program they need, as well as lead and appointment assurances to you. We also have the systems and project management skills to drive those programs across your entire channel.

The program includes:

  • A deal valuation approach with ROI measurement
  • Four-eight custom plays that you define with eCoast. Appointments are the program base but additional marketing services can be added; the partner will be co-branded with the partner/manufacturer
  • An optional custom portal for marketing plays and orders enables you to engage partners in the campaign. The program recruits partners and provides program collateral. MDF funding is managed by eCoast
  • eCoast program managers work directly with partners to execute the play, with variable touch levels to meet partners’ needs
  • eCoast provides demand reporting back to you, with deal value estimation and ROI tracking

Contact us today to begin designing your own Demand Builder campaign for your channel partners!