AdWords: An Effective Lead Development Tool

It can take up to three months to maximize results of a Search Engine Optimization (SEO) campaign, and as your website is growing organically, we recommend implementing a Google AdWords campaign.

Today, Google accounts for the vast majority of B2B web searches.  Therefore, Google AdWords is the fastest way to reach prospects that are searching for the products and services you offer.

eCoast’s Google AdWords service – just one of our many outsourced marketing solutions – is a pay-per-click (PPC) demand generation campaign designed to increase inquiries. eCoast customizes your Google paid search campaign based on your target solution and geography, providing keyword phrases, ad copy and daily monitoring for optimum results. To learn more about Google AdWords as a lead development and B2B marketing approach, fill out the form below.
 

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eCoast Builds Effective Google Campaigns Using Best Practice Methodology to:

  • Develop a combination of the right keywords, AdWords, and call-to-action
  • Create custom co-branded landing pages with specific calls to action, based on your specific needs
  • Select the keywords and phrases that are most relevant to your company, industry and target audiences
  • Monitor your campaign and provide comprehensive bi-weekly reports, keeping you informed about your progress

Setting up keyword optimization through Google makes it far more effective for priority populations to find your business.  Using this method of paid search marketing, your ad will appear when specific keywords are entered, reaching your target geography in a cost effective manner. Users’ search results will drive prospects to your ad and, ultimately, direct them to your website, generating awareness of, and interest in, your company.

eCoast is Certified in Landing Page Optimization by Marketing Experiments.

  • We prioritize messages and optimize your landing pages using a patent-pending conversion formula
  • We identify and express an effective value proposition that motivates page visitors toward the desired action
  • We reduce landing page abandonment rate by minimizing friction and overcoming the remaining friction through effective incentives
  • We increase page relevance and reduce visitor anxiety
  • We design landing pages to hold and engage the attention of your readers
  • We test and track metrics and analyze results to make further improvements

Contact eCoast today to get your Google AdWords campaign started. Generate inquiries, build your database, close sales and spread your brand.

 

AdWords Certified Means:

We have a globally recognized stamp of approval and have been recognized as an expert in the field. We have specialist knowledge of AdWords and the various tactics and strategies involved to garner you the best keywords (including predictive keyword analysis, historical geographic keyword performance, and ad development).

 

 

Google Analtyics Certified Means:

We are extremely effective at leveraging the power of Google Analytics to understand the behavior and actions of web users on a particular landing page. We can then use this information to design even better campaigns based on real numbers.