Attendance Generation
Ensure a good turnout at your upcoming events with eCoast’s attendance generation services. We excel at driving qualified prospects to our clients’ events, including tradeshows, conferences, presentations and webinars.
We’ll collaborate with you to gain a clear understanding of your event’s focus and objectives. By clearly establishing goals and defined metrics for success, we’ll ensure successful results.
Multi-tiered Approach
As part of eCoast’s multi-tiered approach to audience acquisition, we will:
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Develop customized, branded registration portals
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Create email and/or Direct Mail invitations that clearly spotlight the benefits of event attendance
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Follow up with invitees to remind them of the event, demonstrate its value and encourage their attendance
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Provide access to an event portal to maximize interest and participation
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Communicate with key contacts post-event to encourage specific actions
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Contact people who registered but were not able to attend, to encourage specific next steps
The eCoast team will ensure that you’re getting in front of the most appropriate prospects by providing appropriate, strategic and targeted lists of contacts.
Event Support Services
Our Attendance Generation program includes a variety of event support services, such as:
Registration Services
Make it easier and more cost effective to manage your event registrations. Our unique process provides a customized registration site that leads directly into a secure, online lead management portal. Your customized registration site includes:
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Your logo
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Event description
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Agenda and contact information
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Customized registration questions
Automatic import of data into the easy online lead management portal
Message Development
eCoast will help you develop the strongest messages to use before, during and after the event. We encourage you to utilize messaging that will truly resonate with your priority populations and to reach out to your prospects multiple times, using a variety of delivery channels, to ensure that your messages are top-of-mind and memorable.
Telemarketing
Our telemarketing agents will make professional telephone calls to promote the event and drive registration. We’ll also make reminder phone calls to registrants to ensure their attendance.
Post Event Follow Up Services
eCoast offers a variety of post-event services to nurture prospects that attended your event, as well as those that registered but did not attend. This outreach will determine the prospects’ status and potential, ensuring that your sales and marketing team follows up with the most qualified prospects.
You’ll spend considerable time, energy and resources planning and implementing your events, so to maximize your ROI, you’ll need a high turnout of quality attendees. eCoast will help you reach your target audiences and maximize attendance. Contact us today to learn more about attendance generation.
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