Proven, Easy To Execute Co-Branded Marketing Solutions

The most successful channel partner marketing, business development and partner recruitment efforts are strategic, pro-active, and deliver key messages. eCoast’s co-branded marketing campaigns allow Manufacturers and their Channel Partners to expand their reach, generate awareness, educate target audiences about their companies and increase their successes.

eCoast’s talented team has the marketing and channel development experience that Manufacturers and their Channel Partners need to successfully generate awareness of, and interest in, their companies’ products and services.  We understand how to effectively spotlight Manufacturers and their Channel Partners through strategic, targeted channel marketing services that will effectively reach their target audiences.  

The challenge that many Manufacturers face is that they’re focusing on their strengths, developing innovative, high-tech solutions and executing corporate marketing that they often don’t have the internal resources to devote to channel marketing execution. 

Consequently channel partners are to busy to both with “co-branding” and instead rely on word-of mouth and references to grow their business.  While word-of-mouth is certainly an effective method of gaining new business, companies shouldn’t rely on it exclusively.  Consistent, pro-active new business efforts, combined with referrals, is a smart way to ensure a constant stream of prospects is always in your sales pipeline.

Proven Process

As part of our proven process, we will:  

  • Work as an extension of your team
  • Serve as a “marketing concierge” for your channel partners
  • Utilize your existing content and marketing portals to co-brand with partner’s value proposition
  • Create pre-packaged co-branded partner marketing campaigns – based on MDF levels – which Partners can easily execute
  • Share our pre-packaged campaigns with Manufacturers and their Channel Partners, maximizing reach and impact
  • Customize each package based on specific vendor solutions
  • Utilize a mix of tactics, including list procurement, telemarketing, direct mail, email and lead management, to reinforce your key messages and drive specific actions
  • Engage directly with each Partner to define and target their specific demographics
  • Customize messaging to showcase each Partner’s unique value proposition
  • Generate qualified opportunities and qualified leads, helping Partners expand channel sales
  • Track the lead progress and campaign ROI within a customized lead portal

eCoast’s co-branding channel marketing solutions will spotlight the Manufacturers’ and Channel Partners’ brands, generate awareness about their combined strengths and benefits, communicate key messages and, ultimately, increase new business. Let eCoast help you with your co-branded marketing efforts. Contact us today for more information.